AMETHYST BAG

Autumn 2008-09
A virtual exploration of texture and material, the Amethyst Bag is the must have bag from next Autumn’s Giorgio Armani collection. In a high varnish suede with crocodile effect scales, it features double underarm handle, piping and details in patent leather.
The metal nameplate with sculpted detail, edged in patent, is engraved: Giorgio Armani, via Borgonuovo 11, Milano. Made in Italy. Genuine proof of identity, guarantee of authenticity.

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A collection rooted in true luxury, which sets out to overcome conformism. It is in the nature of the designer’s role to create differences and emphasise implicit values. Hence, the impeccable and fresh elegance of this new collection that is distinguished by ultra-luxurious fabrics, the coherence of the silhouettes and the calculated precision of the detailing.Indeed there has been a revolution in male dress that has established a new universe of conduct, attitudes, allusions and references that breaks from a by-gone era of prescriptive dress codes founded on stiff tailoring. (more…)

The genetic code of this Emporio Armani collection is revealed in a palette of pale shades ranging from stormy hues of grey to dark variations of navy blue, possessing the plain austerity of uniforms.
A mental horizon focused on the city, an atmosphere of Nordic Europe, where the contemporary meets the future, the silhouette is now more streamlined, more dynamic: wide trousers, so typically Armani, narrow at the hem, drawn in by two darts. The jacket is deconstructed, but features a small seam on the shoulder that suggests a hand made finish. (more…)

New worldwide advertising campaign featuring five new images of David Beckham photographed by Mert and Marcus on Malibu beach.Giorgio Armani is pleased to announce that his friend David Beckham will unveil a giant mural featuring an image from the new Emporio Armani Underwear advertising campaign for Autumn/Winter 2008-09 on June 18th, 2008, at Macy’s in San Francisco.The mural overlooks an outdoor amphitheatre adjacent to Macy’s with seating for 6,000 spectators, where David Beckham will also personally meet hundreds of Emporio Armani Underwear customers. (more…)

In his latest film collaboration, Giorgio Armani has brought his signature style to the character of Bruce Wayne in director Christopher Nolan’s much-anticipated action drama The Dark Knight. For the production, Giorgio Armani worked in partnership with acclaimed costume designer Lindy Hemming, who won an Academy Award for her costume designs for Topsy-Turvy.Giorgio Armani said, “As a Giorgio Armani Hand Made-to-Measure client, Bruce Wayne is demonstrating his status as a discriminating and sophisticated connoisseur of fine fashion, while also showing he has individual taste. It is also fitting that I should be dressing a superhero this year, as I am pleased to have chaired the New York Metropolitan Museum of Art’s exhibition, Superheroes: Fashion and Fantasy, last May.” (more…)

A style which is calculated and knowing delivered through the deliberate recovery of a formal elegance drawn from the past but prjected into the present: an aristocratic mindset proposed with a subtle irony using classic staples of the male wardrobe such as the hat reconfigured with a heightened crown. As in the famous portrait of Robert De Montesquieu,the soft shirt in fabrics so comfortable they resemble jersey, features a raised collar, almost as a turtle neck. Sometimes emphasised by a tie or alternatively with classic collar,tightly controlled by Stiffeners. (more…)

GIORGIO ARMANI VISITS NEW YORK AS HONORARY CHAIR OF THE METROPOLITAN MUSEUM’S COSTUME INSTITUTE GALA FOR THE OPENING OF THE EXHIBITION SUPERHEROES: FASHION AND FANTASY AND TO RECEIVE GLOBAL FASHION LEADERSHIP AWARD FROM THE COUTURE COUNCIL OF THE FIT MUSEUM

The Armani Group announces that Giorgio Armani arrived in New York on Sunday 4th May for a series of events coinciding with the opening of the exhibition Superheroes: Fashion and Fantasy at the Metropolitan Museum’s Costume Institute. Giorgio Armani is the Honorary Chair of the Costume Institute’s Benefit Gala dinner, for which he will be joined by his friends and co-chairs George Clooney, Julia Roberts and Anna Wintour. The exhibition, which features approximately 60 outfits – from movie costumes to haute couture gowns – has been designed to reveal how the superhero serves as the ultimate metaphor for fashion and its ability to empower and transform the human body. (more…)

Kate Moss is back as the face of Agent Provocateur. This time modeling the company’s bridal lingerie. Impeccable timing for a campaign, as rumours circulating Moss’ own wedding this summer have been making front page headlines. Agent Provocateur’s new range includes demi-bras, tasselled nipple ‘pasties’, tulle eye-masks, lacy thongs and baby doll nighties.In a nod to Kate’s alleged forthcoming event to The Kills guitarist Jamie Hince, the Agent Provocateur’s White Wedding range also includes a mock wedding invite to Kate’s nuptials on its website.Kate, 34, said of Agent Provocateur’s lingerie: “I find it’s the most sexy lingerie to wear.”I love their attention to detail and I’m a particular fan of the kicker bum detail.” (more…)

Significant growth across all lifestyle brands, product categories and geographic areas
- Consolidated revenues of 1.6 billion Euros +8% compared to 2006 (+12% at constant exchange rates)
- EBITDA of 355 million Euros +18% compared to 2006, 22% as a percentage of consolidated turnover
- EBIT of 289 million Euros +17% compared to 2006
- Net cash of 373 million Euros
- Investments of 95 million Euros
- Wholesale revenues increase to 2.4 billion Euros +15% compared to 2006 (+18% at constant exchange rates) with excellent performance across all product categories, brands and geographical areas
- Expansion in the company’s worldwide retail network with the addition of 49 new stores and with a further 50 openings scheduled for 2008
- Wholesale orders for Autumn/Winter 2008/2009 collections up by +7% (+9% at constant exchange rates) (more…)