c and 22 Chinese Federations unveiled their uniform collections for the Olympics this week. Nike worked with Chinese athletes, the Chinese Olympic Committee, and 22 of the 28 sport Federations to complete its most lightweight and innovative performance product while showcasing the unique look of China. The collection ranges from footwear, using lightweight Flywire technology fibers and Lunarlite foam cushioning to Nike Swift performance apparel using recycled polyester. “We work with athletes to elevate their performances and help them realize their potential. That is at the core of what Nike is all about,” said Nike President and CEO Mark Parker. (more…)
Young runners and training athletes will be pleased to know Nike and The Finish Line have teamed up to launch a new retail experience called Finish Line. Together with The Finish Line, one of the largest mall-based specialty retailers, Nike wants to offer a higher level of service and a deeper connection to the local running community. Unfortunately, the very first of its kind is not located around the corner, but at the Chandler Fashion Center near Phoenix, Arizona.Nike Brand President Charlie Denson said: “It’s part of our long-term strategy to elevate the marketplace, create energy at retail and connect with consumers in our core categories.” (more…)
Global sports company has announced the completion of its previously disclosed sale of the company’s Bauer Hockey subsidiary to an investor group led by Kohlberg & Company and Canadian businessman W. Graeme Roustan for $200 million in cash. The company also announced that Bauer CEO Mark Duggan, a long-time Nike executive, will remain with Nike following the sale.“We’re pleased to have completed the sale and are delighted that Mark has decided to remain with Nike,” said Lee Bird, president of Nike’s subsidiaries group. “Mark leaves Bauer Hockey in excellent shape with record revenue and pretax income and strong positioning as the No. 1 brand in the marketplace.” (more…)