After launching their interactive website dreamingaboutyou.com for fragrance lovers last February, the American fashion group Tommy Hilfiger introduces the music website Tommy TV. The global launch was held at London’s BAFTA offices and hosted in association with Sony BMG Europe. Working with Papervision 3D technology, the website promises to present the utmost sound and viewing experience. With Tommy TV, the brand expands its affiliation with music and builds on the Hilfiger Sessions; the label’s music event featuring established and budding artists. The live recordings of the Hilfiger sessions are the centre piece of the online TV channel. Viewers can listen to exclusive sets, view backstage footage and photo sessions, and have access to content from Sony BMG’s archives.
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