Mel said, “I am over the moon to become the Face and Body of Ultimo lingerie. When Michelle Mone asked me, I was ecstatic. I was so excited, but slightly nervous – I had never modeled lingerie before. The photo shoot in LA was fantastic. Ultimo lingerie gives you a superb shape and is so comfortable with sexy styles in every collection. I took every set home with me” (more…)

On Thursday June 12th, lingerie label Sloggi will debut with its first interactive online fashion shoot. Visitors of the underwear website can help direct the fashion shoot and watch winners of ‘show me your sloggi 2007’ contest on set. Winners Kristina Dimitrova (20, from Bulgaria) and Andrei Andrei (24, from Romania) will be modeling Sloggi’s collection, and be available for a question and answer session.
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The new collection of lingerie inspired by “Sex and The City” famous television and now movie.
The collection is composed of four lines, each dedicated to the heroines of serial: Carrie, Samantha, Charlotte and Miranda. This is a luxury lingerie, with a strong emphasis fashion and has recently landed in some exclusive shops and several boutiques selected worldwid

Kate Moss is back as the face of Agent Provocateur. This time modeling the company’s bridal lingerie. Impeccable timing for a campaign, as rumours circulating Moss’ own wedding this summer have been making front page headlines. Agent Provocateur’s new range includes demi-bras, tasselled nipple ‘pasties’, tulle eye-masks, lacy thongs and baby doll nighties.In a nod to Kate’s alleged forthcoming event to The Kills guitarist Jamie Hince, the Agent Provocateur’s White Wedding range also includes a mock wedding invite to Kate’s nuptials on its website.Kate, 34, said of Agent Provocateur’s lingerie: “I find it’s the most sexy lingerie to wear.”I love their attention to detail and I’m a particular fan of the kicker bum detail.” (more…)